So let me ask you: if taste tests reveal that the taste of a coffee brand that happens to be cheaper, and in some cases quite a lot cheaper, was enjoyed almost as much by taste-testers, would you consider switching?
Which? researchers found that there was little correlation between price (and presumed ‘quality’) and the enjoyment of a given brand. They tested the instant coffees of seven supermarkets’ own brands-Aldi, Asda, Lidl, Morrisons, Sainsbury’s, Tesco and Waitrose, against Nescafe Original, which is as much as three times as expensive as the others. Nescafe was generally preferred, but not by much, and the experimenters estimate that a couple could save as much as £54 a year by switching.
At 6 AM, do you really think that you prefer a premium brand three times as much as you would a more economical brand? At that hour I’m lucky if I can find socks that match. But that’s a different blog post altogether.
